Remove UTM Parameters
Clean Tracking From Any URL
UTM parameters are useful for analytics, but they often make URLs long, messy, and harder to trust. The same
goes for click IDs like
fbclid
or
gclid
, which are commonly added by ad and social platforms.
With unshorten.app, you can clean a URL by removing common tracking parameters — and still keep the link functional.
What are UTM parameters?
UTM tags are query parameters added to a URL to track marketing performance. Common examples:
utm_source utm_medium utm_campaign utm_content utm_term They help analytics tools attribute traffic, but they're not necessary for most people who just want to open or share a link.
Why remove tracking parameters?
Cleaner links for sharing
A short, clean URL looks more trustworthy and is easier to copy, read, and remember.
Better privacy
Many tracking parameters are used to identify campaigns or users across systems. Removing them reduces unnecessary tracking when sharing links publicly.
Nicer previews
Some platforms include the full URL in previews. Cleaner links look better and reduce clutter.
Fewer accidental breakages
Extremely long query strings can be fragile (wrapping, truncation, copy mistakes). Cleaning reduces the chance of sharing a broken link.
How to remove UTM parameters
Paste any URL into the tool
Enable "Clean tracking parameters"
Click Unshorten
Copy the cleaned result
Try it now — paste a URL to clean
Enable "Clean tracking parameters" to remove UTM tags and trackers
What we remove (examples)
UTM tags
Any parameter that starts with
utm_
Common click IDs and trackers
Examples include:
Note: tracking ecosystems change over time. We focus on widely used parameters that commonly appear in shared links.
Will cleaning break the link?
In most cases, removing tracking parameters does not break the link — the page still loads normally.
However, there are exceptions:
- Some affiliate programs rely on specific parameters for attribution.
- Some internal systems use query parameters for routing or personalization.
Clean tracking + unshorten redirects
Tracking parameters often appear after redirects too. That's why unshorten.app can:
- Follow redirects to the final destination
- Then remove tracking parameters from the final URL
This is especially useful when a short link expands into a long campaign URL.
FAQ
Common questions about removing tracking parameters
Does this remove all tracking?
Can I keep some parameters?
variant
for product URLs), don't remove them. Use the cleaned URL as a baseline and add necessary parameters back.
Is this the same as shortening a link?
Clean a URL now
Paste a URL into the tool, enable "Clean tracking parameters", and copy the result
Clean a URL